A short seller's sting operation claims 45 out of 56 responding Accor properties agreed to accommodate minors traveling with unrelated adults under deeply suspicious circumstances. The brand's zero-tolerance policy apparently has a very high tolerance at the front desk.
A short seller accused dozens of Accor-branded properties of accepting bookings that should have triggered every safeguarding alarm in the system. The stock slide is the headline, but the brand promise failure underneath it is the story every franchisor should be reading right now.
A short seller sent fake booking requests for underage girls from war-torn Ukraine to 249 Accor-branded hotels, and 45 out of 56 that responded agreed to take the reservation. The technology question nobody's asking is whether any hotel PMS on the market today could have flagged those emails before a human said yes.
