Citi is slashing ThankYou Points transfer rates to Choice Privileges and Preferred Hotels by up to 50%, effective April 19. If you think this is just a credit card story, you're not paying attention to what's happening to the loyalty pipeline that feeds your front desk.
Operations
Primary
Mar 16
A 33% collapse in global air traffic and nearly 6% domestic decline aren't just airline problems. They're hotel problems. And if you're running a gateway city property that built its rate strategy on international inbound and business travel, the phone calls from your owners are about to get uncomfortable.
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