Your Franchisees Are Already Selling Your Rooms on Airbnb—Here's Why You Can't Stop Them
Marriott properties are undercutting corporate rates by $450 on Airbnb. If it's happening to the biggest brand in the world, it's definitely happening to you.
Craigslist is a classified advertisements website founded in 1995 that operates as a free online marketplace for buying, selling, and renting goods and services across numerous categories and geographic markets. The platform facilitates peer-to-peer transactions without taking a commission on most listings, relying instead on paid postings in select categories like job listings and real estate in major markets.
For the hotel industry, Craigslist functions as an alternative distribution channel where room inventory can be listed and sold outside traditional booking platforms. The platform's relevance to hospitality operators centers on the informal accommodation rental market, where franchisees and property owners may list rooms or entire properties. This creates potential channel conflict and revenue management challenges for hotel brands seeking to control distribution and maintain rate parity across booking channels.
Craigslist's minimal moderation and lack of standardized verification processes distinguish it from established OTA platforms, presenting both opportunities for direct bookings and risks related to brand control and guest experience consistency.
Marriott properties are undercutting corporate rates by $450 on Airbnb. If it's happening to the biggest brand in the world, it's definitely happening to you.