IHG Is Betting 150 Keys on a City of 27 Million Visitors. Here's the Math They're Not Showing You.
IHG just signed a Holiday Inn Express in Madurai as part of its plan to triple its India footprint to 400 hotels. The question isn't whether the demand exists... it's whether the brand delivery model survives a market where 70% of those 27 million visitors are pilgrims, not corporate travelers.